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Marketing and Communications Manager
Job role insights
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Date posted
March 17, 2025
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Closing date
March 17, 2025
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Hiring location
fairfax
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Offered salary
Competitive
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Qualification
Bachelor Degree
Description
Department: Costello College of Business
Classification: Public Relations & Mktg Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Pay Band: 04
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, entrepreneurship, modular education, experiential learning, and corporate partner engagement are transforming the landscape of business education and workforce development.?Learn more at?business.gmu.edu.
George Mason University has a strong institutional commitment to the achievement of all-inclusive diversity among its students, faculty and staff, and strongly encourages candidates to apply who will support this commitment. Mason is highly ranked for its campus diversity and is ranked by U.S. News & World Report in 2024 as the top-performing public university in Virginia for social mobility.
About the Position:
The Marketing and Communications Manager administers, manages and supports marketing and communications efforts that attract, inform, convert, and engage Costello College of Business stakeholders including, but not limited to: prospective and current students and their parents, prospective and current faculty and staff, alumni, prospective and current business partners, and various members of the community.
The primary purpose of this position is brand marketing, with a focus on driving brand awareness of, and preference for, the Costello College of Business. The Marketing and Communications Manager is responsible for the day-to-day management and operation of the college's social media properties (e.g., Facebook, Instagram, LinkedIn, X, and YouTube). In collaboration with the Sr. Director of Marketing, the position creates and implements engaging social media campaigns. The Manager may interact and engage with business college stakeholders, cross-functional team members, agency resources, and vendors in-person and online, on a regular basis.
Responsibilities:
Social Media Marketing
- Independently manage and monitor Costello College of Business social media accounts, Facebook, Instagram, LinkedIn, X, and YouTube;
- Create engaging social content across all platforms; this includes idea development, copy writing, photography, and design of supporting graphics;
- Communicate and interact with relevant stakeholders and cross-functional team members, in-person and online. Prepare monthly analytics reports with interpretative remarks explaining performance and recommendations for optimizing; and
- Stay current on best practices and emerging trends in social media.
Content Creation
- Generate written content for non-social media marketing and communications activities (such as the website, e-newsletters, and Impact Magazine) consistent with College messaging strategies, and marketing goals. Written content may include:
- Landing page copy;
- Web page headlines, sub-headers, and body copy;
- E-newsletter subject lines, headlines, sub-headers, and body copy;
- Magazine ad copy; and
- Media release headlines, body copy, and photo captions.
Analytics and Assessment
- Integrate data from multiple sources into a social media dashboard for monthly reporting; and
- Produce a monthly social media dashboard report that analyzes trends, interprets results, and recommends optimization tactics for driving improved performance and desired outcomes.
Budget Management
- Utilize the University eVA system and credit card as appropriate to process purchases for goods and services;
- Utilize the University Travel Request System to generate travel authorizations and reimbursements; and
- Utilize other University systems to aid the Marcom team with procurement needs as applicable (i.e., Sodexo Catering system, Food & Beverage forms, Payment Request Forms, purchasing card, etc.).
Special Projects and Additional Duties
- Executes special projects and additional duties as assigned to support the department.
Required Qualifications:
- Bachelor’s degree in related field or equivalent combination of education and experience;
- Experience creating on-brand, timely, engaging, and relevant content on a range of social media platforms, including writing and editing social media posts, optimizing for higher audience engagement, and leveraging organic social to drive brand awareness and preference;
- Experience creating compelling visuals (e.g., photography and graphic design) for use on social channels;
- Experience generating and interpreting regular analytics reports for tracking performance and optimizing for desired outcomes;
- Marketing Skills:
- Understanding of brand management principles, photo and audio-visual storytelling principles;
- Strong knowledge of optimal media and content mix for education marketing;
- Knowledge of digital marketing and social media platforms;
- Proficiency in various writing styles (news releases, articles, social media, email);
- Proficiency with marketing analytics tools;
- Strong oral and written communications skills; and
- Ability to manage multiple tasks and priorities in a fast-paced deadline-driven environment.
Preferred Qualifications:
- Preference to those with agency experience; and
- Knowledge and prior experience with graphic design software – Photoshop, Canva, InDesign, etc. -- and social media scheduling applications -- HootSuite.
Instructions to Applicants:
For full consideration, applicants must apply for Marketing and Communications Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter, resume and portfolio (or list of social media sites managed for professional organizations or clients).
Posting Open Date: March 5, 2025
For Full Consideration, Apply by: March 19, 2025
Open Until Filled: Yes
Overview
George Mason University stands out as a unique institution, embodying the motto "All Together Different." As Virginia's largest public research university, it offers a distinctive academic experience that combines high-quality education, flexibility, inclusivity, responsiveness to societal needs, and a strong focus on solving global challenges. Here’s a breakdown of what makes George Mason University exceptional:
Mission and Core Values
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia. Located in the National Capital Region, it is an innovative and inclusive academic community dedicated to creating a more just, free, and prosperous world.
High Quality
- Ranked among the top 50 public universities by the Wall Street Journal.
- #52 public university and #109 nationally by U.S. News & World Report.
- Best in Virginia for advancing social mobility.
- #25 most innovative public university and #1 in Virginia.
Flexible
- Offers over 200 undergraduate and graduate degrees, along with minors and certificate programs.
- Leads the nation in community college transfers and welcoming veterans and military students.
- Pioneered test-optional admissions in 2007.
- Direct-admissions program with 22 local high schools, automatically admitting nearly 400 students for the 2024-25 school year.
Inclusive
- 91% acceptance rate and 71% graduation rate.
- 89% of recent alumni report career advancement within six months of graduating.
- #1 for Diversity: 55% female, 46% students of color, 18% first-generation, and 9% international students.
- Graduation rates exceed the national average, with no disparity based on ethnicity or economic status.
Responsive
- Alumni are making significant impacts in fields like health care, technology, nonprofits, and government.
- Created Virginia’s first School of Computing, College of Public Health, and the nation’s first Cybersecurity Engineering Program.
- Continuously adapts to industry trends, creating and retiring programs to meet evolving needs.
Problem-Solvers
- #1 in Virginia and #25 nationally for innovation (U.S. News and World Report).
- Top 10 in research growth among U.S. public universities (National Science Foundation).
- 18 programs ranked best in Virginia based on research performance (EduRank).
- Faculty and students tackle grand challenges, from invasive species (e.g., Amy Fowler’s work on estuary mud crabs) to human-centric technology (e.g., Vivian Motti’s research on wearable tech for disabilities).
Global Leaders
- Student diversity mirrors the projected U.S. population in the mid-21st century, preparing graduates to lead in a multicultural world.
- Record-breaking 11,000 degree and certificate earners in spring 2023.
- Welcomed its largest and most academically prepared freshman class in fall 2023.
George Mason University’s commitment to innovation, inclusivity, and excellence ensures that its students are not only prepared for the future but are also actively shaping it. Whether through groundbreaking research, flexible learning options, or a diverse and inclusive community, George Mason stands as a leader in higher education.
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Company size
5000+
Founded in
1949
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